Good Stuff

• About Us
  • we are
  • we do
  • we believe
  • we make
• Practical Stuff
  • Contact
  • Map
  • good stuffers
• Fun Stuff
  • blog
  • we like
  • ping pong
  • the randomiser
• Work Stuff
  • clients
  • case studies

Case Study

Virgin Mobile

Last chance Friday

To reinforce Virgin Mobile's headline sponsorship of the V Festival we created a world's first live TV campaign in which we gave away the last 100 tickets of this highly demanded event.

To convey the excitement of the festival opening the next day we created 6 minutes of live TV advertising shot directly from the festival site and broadcast on Channel 4 across the Friday Night. support included digital, ambient tents and press. Awareness of the sponsorship was the highest ever recorded and responses went through the roof.