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Case Study

Ting

It's a London Ting

to launch the soft drink Ting we took a 'streets up' approach rather than 'celebs down' as a more authentic and credible way to connect with young Londoners.

we created 'It's a London Ting' which offered the chance to get your own music creations featured on Kiss & Choice FM and then, as a branded first, to be retailed exclusively through Virgin Megastores. awareness levels nearly matched Lilt on a fraction of their mighty spends.