With so many agencies to chose from here’s a flavour of what we believe in – hope you do too....
1. be unique – brands invest huge sums of money in design and creative positioning, but too many default to generic media solutions driven by lazy big agency thinking and deals.
The best brands understand that the way you behave in media can have a major impact on the way consumers perceive and relate to you
2. try harder – competitive advantage isn’t something you pull off the shelf. The best ideas take time, love and hard work to design, justify and execute.
3. reward consumers – we are after one of consumers most valuable assets – their time. Let’s understand that and thank them for their 3, 30 or 300 seconds. This could be anything from a well timed and clearly articulated rational message through to something funny, a competition or immersive content.
4. the idea is central – consumers consume ideas and content, not channels. The most important asset a brand has is its ideas and media channels should be used to best articulate this
5. direction before discount – a 20% saving on media prices could be 80% wasted money if the channel and media property isn’t absolutely right for the brand objectives.